Sharpen your positioning

Forces a specific audience and a specific alternative you beat.

ChatGPTClaude

Use it when: Explaining what you do in one line.

Fill in the blanks

ProductAudienceAlternativeDifferencewhoneedproductcategorybenefitalternative

Your prompt

Help me sharpen positioning.

What we do: [Product]
Who we think it is for: [Audience]
What people use instead today: [Alternative]
What we do better: [Difference]

Return:
1. Three positioning statements in the form: For [who] who [need], [product] is the [category] that [benefit], unlike [alternative].
2. For each, who it excludes — and why that is good.
3. The weakest claim in my input and what evidence would make it credible.
4. One sentence I could say out loud at a party.

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